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Kalinda Fisher, President, Advocate Market Research and Executive Director, The Great Reset

Updated: Nov 13, 2020


“The most important lesson I ever learned is to surround yourself with people who make you the best version of you. Find people who lift you up and encourage you to always do the best you can do…and then do a little more.”


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In 1998, Kalinda Fisher founded Advocate Market Research Bureau. Through the years and the ebbs and flows of the research landscape, Advocate has become a leader in qualitative research with a strong grasp of the nuances of moderating focus groups and has a passion for finding ways to truly hear the voice of the intended audience. Advocate has a strong foothold in healthcare and banking with a special interest in entrepreneurial ventures, especially those which add to the consumer/patient experience and will utilize whatever methodologies will get you to your end-point. Advocate serves as your market and consumer research strategist from the very beginning of a project until the results have been put into action.