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Joe Alfrey, CEO of Sencentric



“You are the average of the 5 people you spend the most time with. It makes you think about and evaluate who are, where you want to be and surround yourself with those types of people. Those people lead to other people. It’s a great network effect.”


Sencentric provides real-time, end to end cold chain monitoring for the agricultural, food & beverage, and pharmaceutical industries; as well as innovative home leak & freeze detection solutions for the home protection market. Their flagship product, SimpleSENCE, is a WiFi-based water leak and freeze detector that is selling very well. It’s extremely accurate, inexpensive, and because it uses WiFi, it doesn’t need any extra equipment, smart home hubs, or wiring. Joe Alfrey, CEO of the company, Joe Alfrey has extensive experience providing financial and executive leadership in companies ranging from start-up to Fortune 500 enterprises that include Eli Lilly, Medtronic and CareFusion, with Controller and CFO roles at a number of venture-backed companies. He excels in strategy development/execution, M&A analysis and transactions, and capital raising and related activities.